Rolando Village is home to real local businesses run by your neighbors — people who invest in this community every single day. Shop here. Eat here. Thrive here together.
The Rolando Village BID is a nonprofit organization dedicated to enhancing the economic vitality, safety, and beauty of the Rolando Village commercial district in San Diego's District 4 (Eastern Area).
Serving the corridor bounded by University Ave to the north, SR-94 to the south, College Ave to the west, and 69th Street to the east — we work alongside member businesses and community partners to make Rolando Village the vibrant hub it has always been: the Historic Heart of Rolando.
Gateway landscaping, University Ave cleanups, tree planting, decorative lighting, and streetscape improvements keep the district looking its best.
A unified voice for Rolando businesses and residents at City Hall, supporting infrastructure projects like the University Bikeway and utility undergrounding.
Monthly community council meetings, seasonal clean-ups, markets, and neighborhood celebrations that drive foot traffic and build connection.
The Rolando Village BID exists to connect two groups who need each other: the residents who call this neighborhood home, and the businesses that serve them every day.
The businesses on El Cajon Blvd and University Ave aren't faceless corporations — they're your neighbors. They pay taxes here, hire locally, and reinvest in this community. When you choose to shop and eat local, you're strengthening the neighborhood you live in.
This site is your guide to trusted, established businesses right here in Rolando Village that are ready to serve you.
Explore Local BusinessesEvery business in the Rolando Village BID pays assessments. That means we collectively fund a unified voice — one that can and should be heard at City Hall, by the San Diego Police Department, and by every elected official in District 4.
We pay into this city. We deserve safe streets, responsive services, and a city government that takes our concerns seriously — including the quality-of-life issues that affect our businesses and customers every day.
Join the BID →A Business Improvement District is more than beautification — it's organized, tax-funded power. Here's what we're actively working on.
Our business corridor, like many across San Diego, is dealing with a growing homelessness crisis that affects customers, employees, and business owners daily. The Rolando Village BID is committed to advocating for coordinated, humane solutions — connecting those in need with city services while ensuring our businesses and community members feel safe.
We work with District 4 representatives, SDPD, and the City's homelessness response teams to keep the pressure on for real action — not just displacement.
The University Bikeway, utility undergrounding, and the Rolando Park Gateway Project are all active infrastructure wins that the BID has supported and advocated for. A cleaner, safer, better-maintained corridor means more foot traffic and more business for every member.
There is strength in numbers. BID member businesses collectively fund our operations — which means we have standing, resources, and organized representation. One business owner calling City Hall is easy to ignore. Eighty-plus businesses speaking as one district is not.
If you're a business owner with a concern, bring it to the BID. That's exactly what we're here for.
Have a community concern? Bring it to the BID — we're your organized voice.
Raise a ConcernFrom award-winning Lebanese cuisine to legendary pizza, local bike shops to full-service hauling — Rolando Village's El Cajon Blvd and University Ave corridors are home to a thriving community of local businesses.
Loading businesses…
Are you a Rolando Village business? Join the BID today.
Community gatherings, seasonal clean-ups, and neighborhood celebrations — all in the heart of Rolando.
Loading events…
Construction on the University Bikeway began March 2026, starting at the east end between 60th and 69th Streets. This long-anticipated infrastructure project will improve mobility and safety throughout the corridor.
Read More →The Rolando Park Gateway received fresh landscaping plantings in January 2026 as part of the ongoing Gateway Project — a community-led effort to enhance the neighborhood's entrances and green spaces.
Read More →The Rolando Village BID has formally raised public safety and homelessness concerns with District 4 representatives, calling for coordinated outreach, increased SDPD presence, and better access to services along the El Cajon Blvd and University Ave corridors. Our businesses and customers deserve safe streets.
Get Involved →The Rolando Village BID works hand-in-hand with neighborhood organizations to build a thriving, connected community.
A 501(c)(3) nonprofit representing residents and businesses across the Rolando neighborhood. Holds monthly council meetings and leads beautification, advocacy, and volunteer projects throughout the district.
Visit rolandopark.org →Proud supporter of Rolando through the Ariel W. Coggeshall Discretionary Fund, providing grant funding for community improvement and neighborhood projects.
Rolando Village falls within San Diego's District 4 (Eastern Area). The BID and RPCC work with District 4 representatives on infrastructure, safety, and community planning initiatives.
Neighbors: shop local and support the businesses that invest in Rolando every day.
Business owners: join the BID and add your voice to ours.
Questions about membership, events, or the district? We'd love to hear from you.
San Diego, CA 92115
2nd Monday monthly, 7:00–8:30 PM
Rolando Park Elementary, Room 25
6620 Marlowe Drive, San Diego, CA 92115